|
[an error occurred while processing this directive]
|
|
|
|
|
|
|
MCDONALD'S CORPORATION
McDonald's Corporation engaged Ritchey Associates to help promote its
new customer response and recovery system to employees. The 800 number
systems provides a convenient forum for customers to ask questions or voice
impressions about their dining experience. Employee involvement was crucial.
In implementing the program, Ritchey Associates developed the
comprehensive Customer Response and Recovery System manual-which
is now an essential component of the employee training program.
Result: McDonald's estimates that the 800-number system has helped recover
dissatisfied clients while significantly advancing efforts to enhance
customer satisfaction.
|
|
|
|
|
