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| MCDONALD'S
CORPORATION McDonald's Corporation engaged Ritchey Associates to help promote its new customer response and recovery system to employees. The 800 number systems provides a convenient forum for customers to ask questions or voice impressions about their dining experience. Employee involvement was crucial. In implementing the program, Ritchey Associates developed the comprehensive Customer Response and Recovery System manual-which is now an essential component of the employee training program. Result: McDonald's estimates that the 800-number system has
helped recover |
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dissatisfied
clients while significantly advancing efforts to enhance