CINN
The Chicago Institute of Neurosurgery and Neuroresearch is a medical facility
dedicated to pioneering research and the development of both surgical and
non-surgical procedures for patients with brain or back disorder tumors.
Market perception, however, was solely that of a surgical center.
Ritchey Associates defined an umbrella positioning and identity for CINN,
incorporating its various subsidiary centers, and building on its
Columbus Hospital affiliation.
Result: Post testing established that CINN is currently
perceived among its target audience as an advanced,
full-service neurological center.
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