Ritchey Associates, Inc.



	KEMPER EXECUTIVE COUNCIL "Hidden Treasures" Program The Kemper Executive Council provides programs and incentives for top-performing Kemper brokers. The "Hidden Treasures" Program was developed as a sales tool to help brokers re-prospect clients already on their books by reopening existing sales channels. In meeting the creative challenge of the assignment, Ritchey Associates created a distinctive, highly-targeted direct mail/incentive program. Result: Over $5 million in premiums booked within one year.