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FIRST CHICAGO CORPORATION
Personal Investments Department
To address the concerns of wealthy prospects (individuals with more
than $500,000 in liquid assets), Ritchey Associates developed a strategic
communications plan, redesigned the department's identity program
and produced marketing materials promoting the expertise, sophistication
and devotion that Personal Investments Department's money managers apply
to growing individual portfolios.
Result: The department significantly increased new accounts
over the targeted period.
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