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GRANT HOSPITAL
Chemical Dependency
Grant Hospital came to Ritchey Associates to re-establish its position
as operating a premier chemical dependency program within the Chicago-area
healthcare community. Ritchey Associates evaluated the hospital's
program and recommended a proactive marketing campaign to more effectively
communicate the unit's compassionate care approach and clinically-documented
success rate.
Result: One year after campaign launch, the unit had exceeded
its pre-defined communications goals.
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