FIRST NATIONAL BANK OF CHICAGO
Bank-At-Work
The First National Bank of Chicago's Bank-At-Work division is
now the area's number-one direct deposit program offered through
employers. As one of the Bank's outside communications service
firms, Ritchey Associates worked closely in all phases of the
division's marketing communications efforts. Particularly noteworthy
is the The Bank-At-Work IRA campaign created by Ritchey Associates,
the most successful in the division's history.
Result: New deposits doubled versus the prior year.
|
| |
|
