FIRST
CHICAGO CORPORATION
Personal
Investments Department
To address the concerns of wealthy prospects (individuals with
more than $500,000 in liquid assets), Ritchey Associates developed
a strategic communications plan, redesigned the department's
identity program and produced marketing materials promoting
the expertise, sophistication
and devotion that Personal Investments Department's money managers
apply to growing individual portfolios.
Result: The department significantly increased new accounts
 over
the targeted period.
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