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D-VISION SYSTEMS, INC At the time of a major new product release, D-Vision Systems, a developer of PC-based non-linear digital editing software, had determined that it suffered from low awareness among its target market, even though the company possessed significant market share. Ritchey Associates repositioned the company as a technological leader and created a memorable product positioning and advertising and direct mail campaign timed to coincide with the introduction of the company's next generation of broadcast-image-quality software. Result: Captured substantial sales and market share from top competitors; the company is now launching its second generation of products.
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