DINERS CLUB
When Ritchey Associates began working with Diners Club, the preferred
credit card company was faced with the challenge of increasing overall
charge volume by increasing add-on card membership.
Ritchey Associates created and tested a variety of concepts highlighting
the benefits of a Diners Club "Family Card"-and, based on an analysis of
the research, created and launched a successful direct mail piece.
Result: The direct mail piece created by Ritchey Associates
exceeded response rates of previous "control"
direct mail solicitations.
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