|
|
|
|
|
|
|
| [Contact Us] |
 
|
|
||
|
D-VISION SYSTEMS, INC At the time of a major new product release, D-Vision Systems, a developer of PC-based non-linear digital editing software, had determined that it suffered from low awareness among its target market, even though the company possessed significant market share. Ritchey Associates repositioned the company as a technological leader and created a memorable product positioning and advertising and direct mail campaign timed to coincide with the introduction of the company's next generation of broadcast-image-quality software.
Result: Captured substantial sales and market share from top
|
|||
|
|||
