CLINTEC NUTRITION COMPANY
Affiliated with Baxter Healthcare Corporation
and Nestle' S.A.
Clintec
entered a joint venture to serve HIV+ patients through a program
providing nutrition assessment and comprehensive, ongoing support
for
all stages of HIV disease, including home delivery of specialized
nutrition
products and therapies.
Ritchey Associates developed a creative strategy for communicating
product program benefits to physicians and educating patients.
Result: Clintec's products and program have been successfully
introduced in
three major markets; expansion plans are in place for further
rollout.
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