CITIBANK
Citibank tasked Ritchey Associates to create a cost-effective direct
marketing program to generate qualified leads for Citibank Home Equity
Loans in the Chicago area. Ritchey Associates recommended an
innovative use of online media as a solution - and created an interactive,
highly-targeted program using the Prodigy Direct Mail Program to
implement the project.
Result: As of this writing, the results are undetermined.
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