CINN
The Chicago Institute of Neurosurgery
and Neuroresearch is a medical facility dedicated to pioneering
research and the development of both surgical and non-surgical
procedures for patients with brain or back disorder tumors. Market
perception, however, was solely that of a surgical center. Ritchey
Associates defined an umbrella positioning and identity for CINN,
incorporating its various subsidiary centers, and building on
its Columbus Hospital affiliation.
Result: Post testing established that CINN is currently
 perceived among its target audience as an advanced,
full-service neurological
center.
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