FIRST NATIONAL BANK OF CHICAGO
Bank-At-Work
The First National Bank of Chicago's Bank-At-Work division is now the
area's number-one direct deposit program offered through employers. As one
of the Bank's outside communications service firms, Ritchey Associates
worked closely in all phases of the division's marketing communications
efforts. Particularly noteworthy is the The Bank-At-Work IRA campaign
created by Ritchey Associates, the most successful in the division's history.
Result: New deposits doubled versus the prior year.
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